Havas People - Bringing support in defining the business model and deployment roadmap for a recruitment tool

The objective – To help in the proposal of a recruitment tool in line with the market

For 10 years, Havas People was commercialising a recruitment and application management tool for internal and external use. With over 90 clients in the UK, the tool was already well established in its sector, and its functionalities continued to evolve in response to user requests. However, as the various additions were implemented without a long-term business focus, the tool became unwieldy and cumbersome. With far too many features specific to each client’s needs, it became too slow to load and react.

In addition to this, the challenges related to use, and according to different user segments, represented another challenge for a tool evolving without a proper roadmap. On the one hand, the candidates, for whom the experience had to be fluid and reflect a positive image of the company; and on the other, the HR managers and supervisors, for whom the tool had to be efficient and above all, facilitate the management of multiple daily tasks related to the follow-up of applications.

The challenges – How to support our client in their decision-making?

With a poor user experience and a significant amount of unsuitable functionality for some clients, it became essential for Havas People to undergo an in-depth study and evaluation to opt either for a global redesign of the tool or its complete discontinuation.

Our solution – A business model with a realistic roadmap for an informed decision on financing

By mobilising two multidisciplinary expert teams based in London and Paris, ekino took on the challenge of accompanying Havas People on this mission. By identifying a business model best suited for the future tool- and its deployment roadmap – we managed to provide a solid recommendation designed to assist in the decision-making process within a timeframe of fewer than 3 months.

The result – Budget release validated for tool deployment

We produced a comprehensive business model with a coherent and realistic roadmap designed to comfort interested investors in the tool’s new version. The client was satisfied with our approach and the study that we managed to conduct within such a short time frame (2.5 months in total). Ekino France and the UK ensured sound delivery and are proud of such a successful partnership: the project secured its funding, and the tool is now under development.